72% of Australians still prefer to shop in-store. In fact, in April 2021, 91% of all retail dollars were spent in physical stores.
This report takes a future-focused look at shoppers by leveraging the best and most up-to-date data to look beyond the hype and clichés and provide actionable insights which help drive real growth.
These findings include:
- 72% of Australians still prefer to shop in-store
- 84% of consumers say feeling listened to is most important when they interact with retailers
- 88% of Australians feel they know more about a brand and its products than the store staff
